Case study5 min readWebsites

Rebuilding a ten-year-old site in three weeks. What we kept and what we cut.

SectionJournal
ServiceWebsite modernization
Timeline3 stages
Read time5 min
The brief

The old site had grown page by page for a decade. We started by finding which pages people actually used.

01

Week one: audit

Search Console and analytics showed which pages drew traffic. Most of the rest had not been visited in a year.

02

Week two: build

We rebuilt the pages that mattered on a modern stack and set up redirects for every old address.

03

Week three: launch

We moved the domain on a quiet morning and watched indexing for two weeks after.

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