How Google Search Console works and the five reports worth checking weekly.

Guide12 min readSearchBy the i2 Systems team
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Search Console is Google’s free report on how your site appears in search. It shows what people searched, how often you appeared and how often they clicked.

01 Impressions and clicks

An impression is your page appearing in results. A click is someone choosing it. Many impressions with few clicks usually means the title or description needs work.

Fig. 01 · Impressions and clicks
and the five reports worth checking weekly.

02 The Performance report

Filter by page and by query to see which searches bring people in. Compare the last 28 days with the 28 before.

Fig. 02 · The Performance report

03 Pages and indexing

Shows which pages Google has stored and which it skipped, with the reason. Fix the ones you care about first.

Fig. 03 · Pages and indexing

04 Core Web Vitals

Google’s view of how fast and stable your pages feel on real phones. Poor pages are listed so you can fix them in order.

Fig. 04 · Core Web Vitals

05 Sitemaps

Submit your sitemap once. Check here when you add sections so Google finds them quickly.

Fig. 05 · Sitemaps
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